Simple and privacy-friendly
alternative to Google Analytics

Plausible is a lightweight and open-source website analytics tool. It doesn’t use cookies and is fully compliant with GDPR, CCPA and PECR. Made and hosted in the EU 🇪🇺

Privacy-focused web analytics dashboard

Why use Plausible?

Plausible is built for privacy-conscious website owners. Here’s what makes it a great Google Analytics alternative

  • Check website traffic and site analytics in 1 minute

    Plausible is simple and it cuts through the noise. No layers of menus, no need for custom reports. Get all the important insights on one single page. No training necessary.

  • Lightweight script which keeps your site speed fast

    Plausible script is 45 times smaller than Google Analytics script. Your page weight will be cut down, your site will load faster and you will reduce the carbon footprint for a greener web.

  • Doesn’t track nor collect any personal data

    Plausible respects the privacy of your visitors. Your traffic data is not used for any other purposes. You fully own and control 100% of your data.

  • No cookie banners or GDPR/CCPA consent needed

    Plausible does not use cookies and is fully compliant with GDPR, CCPA, PECR and other privacy regulations out of the box.

  • Define key goals and track conversions

    Set custom events or page URLs as your goals and see how they convert over time to understand and identify the trends that matter.

  • Get weekly or monthly reports directly into your inbox

    Keep an eye on your traffic with automated email reports. Email reports can be scheduled to be sent to multiple recipients.

  • Open your web analytics to everyone

    Your stats are private by default but you can choose to be transparent and make them public so anyone with your custom link can view them.

  • Share the stats privately with your clients

    You can share your stats privately by generating a shared link. This link is impossible to guess but you can add password protection for extra security.

Simple analytics at a glance

Google Analytics is overkill for most site owners. Plausible is easy to use and understand with no training or prior experience.

  • Unique visitors, pageviews, bounce rate and visit duration

    Choose the time range that you want to analyze. The visitor numbers are automatically presented on an hourly, daily or monthly graph.

  • Top referral sources and most visited pages

    Answer the most important question about your website – where are your visitors coming from and what are they viewing?

  • Visitor location and device stats

    See the list of countries your traffic is coming from. See the device, browser and operating system your visitors are using. All the basics in a completely anonymous way.

Website traffic stats
Google Search Console

Integrates seamlessly with your favourite tools

Plausible is simple to set up and integrate with popular tools such as WordPress, Ghost, Squarespace, Wix, Weebly and Google Search Console.

Simple, traffic-based pricing

Sign up for 30-day unlimited trial. No credit card required.

Monthly pageviews


Your price

$6 / mo $48 / yr
Monthly billing Yearly billing 33% discount

What's included

  • Unlimited websites

  • 100% data ownership

  • Email reports

  • Custom domains

What people are saying

Really happy to find that @PlausibleHQ share so many of our values around privacy and ethical business. It's been smooth sailing since we installed Plausible on all our websites. And I think readers will prefer knowing that we're supporting them. 😊👍
We've completely left Google Analytics behind in favor of @PlausibleHQ . Google’s incentive is to collect as much information as possible from people visiting as many sites as possible—and using Google Analytics directly helps them do that.…
Blog post on my positive experience with Plausible Analytics:… (the promised followup to my survey of Google Analytics alternatives) @PlausibleHQ
Upgraded from my @PlausibleHQ trial. Things I like: • clean ui & simple dashboard with all the info I need • conversions tracking • weekly email reports • privacy focused • always adding new features Super affordable for every business too.
Like privacy and Elixir? Give @PlausibleHQ a try. A great service that's written in @elixirlang
I've been using @PlausibleHQ for a while now and I really love it! @ukutaht and @markosaric have built a phenomenal product that helps people realize it is possible to get a lot of analytics without snooping on your visitors. Vote for them @producthunt…

Frequently asked questions

1. Can I use Plausible on more than one website?

Yes. You can add as many websites as you want under a single account. You will be charged for the total pageviews on all of your websites combined. For example, on the 10k plan you can either have 10 websites that each get 1000 pageviews per month, or one website that gets 10,000 pageviews per month.

2. What happens if I go over my plan limit?

You will never be charged extra for an occasional traffic spike. There are no surprise fees and your card will never be charged unexpectedly.

If your page views exceed your plan for two consecutive months, we will contact you to upgrade to a higher plan for the following month. You will have two weeks to make a decision. You can decide to continue with a higher plan or to cancel your account at that point.

3. Is Plausible open-source?

Plausible is fully open-source and available on Github so you can check out the code. We welcome feedback, have a public roadmap and are available to you via email.

4. Can I self-host Plausible??

Yes. We have a free as in beer Plausible Analytics Self-Hosted. It’s exactly the same code as our Cloud solution, only the self-hosted version you have to install, host and manage yourself on your own server.

5. Why is Plausible not free like Google Analytics?

Google Analytics is free because Google has built their company and their wealth by collecting and analyzing huge amounts of personal information from web users and using these personal and behavioral insights to sell advertisements.

With Plausible, you 100% own and control all of your website data. This data is not being shared with or sold to any third-parties. Since we don't make money from targeted advertisement, we must ask for a small fee to keep the servers running.

6. How do you make sure my visitors' privacy is protected?

We take painstaking care to not collect or store any personal information that could be tied back to the visitor. You own your data and we will never sell it or use it in nefarious ways. Read more about our data policy.

Ready to dive in?
Start your free trial today.