Simple and privacy-friendly
alternative to Google Analytics

Plausible is a lightweight and open-source website analytics tool. No cookies and fully compliant with GDPR, CCPA and PECR. Made and hosted in the EU 🇪🇺

Privacy-focused web analytics dashboard

It's time to ditch Google Analytics

Frustrated with Google Analytics? So are we and that's why we built Plausible Analytics, a simple, lightweight (< 1 KB), open source and privacy-friendly alternative that doesn't come from the adtech world.

Web analytics went from a simple, fun and useful practice for site owners to a data grabbing machine for surveillance capitalism. Google Analytics is frustrating to use, difficult to understand, slow to load and privacy-invasive too.

Plausible Analytics is built for privacy-conscious site owners. You get actionable stats to help you improve your efforts while your visitors keep having a nice and enjoyable experience. Here's what makes Plausible a great Google Analytics alternative:

Simple analytics at a glance

Plausible is simple analytics. It is easy to understand and it cuts through the noise. Check your site traffic and get all the essential insights on one page in one minute. There are no layers of menus, there is no need for you to build custom reports, custom dashboards or PowerPoint documents.

Lightweight script that keeps your site speed fast

Plausible is lightweight analytics. Our script is 45 times smaller than the Google Analytics script. Your page weight will be cut down, your site will load faster and you'll reduce your carbon footprint for a greener and more sustainable web.

No need for cookie banners or GDPR consent

Plausible is privacy-friendly analytics. All the site measurement is carried out absolutely anonymously. Cookies are not used and no personal data is collected. There are no persistent identifiers. No cross-site or cross-device tracking either. Your site data is not used for any other purposes.

Track events, goal conversions and campaigns

Plausible is useful. Segment the data by any metric you click on. Answer the important questions about your visitors, content and referral sources. Analyze paid campaigns and dark traffic using UTM parameters. Track outbound link clicks and 404 error pages. Create custom events, see how they convert over time and identify trends that matter.

Open and share your web analytics dashboard

Plausible is shareable. Your stats are private by default but you can choose to be transparent and make them public so anyone with your custom link can view them. You can also share your stats privately by generating a secure link. This link is impossible to guess but you can add password protection for extra security.

Transparent and fully open source software

Plausible is open source analytics. Our source code is available and accessible on GitHub so anyone can read it, inspect it and review it to verify that our actions match with our words. We welcome feedback and have a public roadmap. If you're happy to manage your own infrastructure, you can self-host Plausible too.

We hope you enjoy Plausible!


Uku and Marko

P.S. We're completely independent, self-funded, bootstrapped and debt-free. We're not interested in raising funds or taking investment. We choose the subscription business model rather than surveillance capitalism. We're operating a sustainable project funded solely by the fees that our subscribers pay us. Read more about us.

Simple, traffic-based pricing

Sign up for 30-day unlimited trial. No credit card required.

Monthly pageviews


Your price

$6 / mo $48 / yr
Monthly billing Yearly billing 33% discount

What's included

  • Unlimited websites

  • Email/Slack reports

  • 100% data ownership

  • Custom events*

  • Custom domains

  • Strong privacy protection

* Note that if you use the "Custom Events" feature, then these count towards your billable monthly pageviews.

What people are saying

Really happy to find that @PlausibleHQ share so many of our values around privacy and ethical business. It's been smooth sailing since we installed Plausible on all our websites. And I think readers will prefer knowing that we're supporting them. 😊👍
We've completely left Google Analytics behind in favor of @PlausibleHQ . Google’s incentive is to collect as much information as possible from people visiting as many sites as possible—and using Google Analytics directly helps them do that.…
Blog post on my positive experience with Plausible Analytics:… (the promised followup to my survey of Google Analytics alternatives) @PlausibleHQ
Upgraded from my @PlausibleHQ trial. Things I like: • clean ui & simple dashboard with all the info I need • conversions tracking • weekly email reports • privacy focused • always adding new features Super affordable for every business too.
Like privacy and Elixir? Give @PlausibleHQ a try. A great service that's written in @elixirlang
I've been using @PlausibleHQ for a while now and I really love it! @ukutaht and @markosaric have built a phenomenal product that helps people realize it is possible to get a lot of analytics without snooping on your visitors. Vote for them @producthunt…

Why use Plausible Analytics?

Google Analytics is overkill for most site owners. Plausible Analytics is easy to use and understand with no training or prior experience.

Quick and easy to integrate
Simple to set up and integrate with popular tools such as WordPress, Ghost, Squarespace, Wix and Weebly. Supports single-page applications and hash-based routing.
Unlimited websites
All subscription plans support unlimited websites. You can add as many websites as you want under a single account. You are charged for the total pageviews of all of your websites combined.
Automated email reports
Keep an eye on your traffic with automated weekly and/or monthly email reports. Email reports can be scheduled to be sent to multiple recipients.
Serve the script as a first-party connection
You can serve our script from your domain name as a first-party connection from a subdomain such as or
Own and control your data
Your site data will never be shared with or sold to any third-parties. It will never be monetized, mined and harvested for personal and behavioral trends.
Filter the dashboard by anything you click on
Dig more in-depth and get further insights by filtering. Click on any metric to filter your dashboard by it. You can mix and match filters too.
Integrate with Search Console
Integrate with Google Search Console to see search queries people use to find your site in Google's search results directly in your Plausible dashboard.
Analyze your UTM campaigns
Tag all your links in emails and social media with UTM parameters and analyze your marketing campaigns directly in Plausible.

Ready to dive in?
Start your free trial today.