Website analytics platform for bloggers and content creators

Many people create content on their personal websites and blogs. There are many motivations behind this. Some use it like a diary, some as a hobby, or as a way to connect to other people, as a way to build an audience, make money and even improve their career opportunities.

For some of these content creators, external recognition is not that important. They write what they want, about things they are interested in and they publish whatever they please. The fun is in the writing and the creative process itself.

Others like to understand the impact that their efforts have on the world, which posts bring in the readers, what topics people seem to enjoy the most and even how people end up discovering their content in the first place.

Website analytics for bloggers and content creators

  1. Web analytics give you a strong signal
  2. Google Analytics is complicated to use and understand
  3. Google Analytics requires a privacy policy, cookie prompt and user consent
  4. Google Analytics slows down your site and worsens the visitor experience
  5. Google Analytics is blocked by many web users
  6. Give Plausible Analytics a chance

Web analytics give you a strong signal

This helps motivate them to put even more effort, publish more of the content that people enjoy the most and create a better website experience in general.

And this is where website analytics come into the picture. Web analytics give website owners and bloggers a strong signal on what they have achieved, what worked well and what not so well. This helps them improve and better organize their future efforts.

Google Analytics is the obvious and the default choice for most websites. Even though it is a very useful and powerful tool used on the majority of websites on the web, it brings several issues that distract site owners from what they enjoy doing the most.

Here’s a look at why we created Plausible Analytics as a great Google Analytics alternative for content creators and their personal websites and blogs.

Google Analytics is complicated to use and understand

Google Analytics collects so much data from website visitors that it can showcase more than 125 different reports and almost 300 individual metrics. You as a site owner will rarely have a need for more than a handful of these. This makes Google Analytics an overkill for the majority of bloggers.

Many try to simplify Google Analytics by creating custom reports and custom dashboards. Some even take Google Analytics training courses in order to learn how to use it, how to understand the different metrics and extract actionable insights from them.

If you just want to publish content and interact with people, learning about analytics is not something you put on top of your priority list. So you end up ignoring Google Analytics. You keep it installed on your site and it keeps tracking your visitors but you don’t really get much value from it.

Plausible Analytics is built with simplicity in mind. Anyone can understand all the metrics we present at a glance and without having any training or prior analytics experience. Everything you need to know is on one page.

You can get an overview of all the most actionable metrics in one minute and get on with tasks that you enjoy more such as creating new content or engaging with your audience.

There are several requirements for using Google Analytics. Some from Google’s side and others from the different privacy regulations.

Google for instance requires you to have a privacy policy with details on your usage of Google Analytics.

“You must post a Privacy Policy and that Privacy Policy must provide notice of Your use of cookies, identifiers for mobile devices or similar technology used to collect data. You must disclose the use of Google Analytics, and how it collects and processes data. You will use commercially reasonable efforts to ensure that a User is provided with clear and comprehensive information about, and consents to, the storing and accessing of cookies or other information on the User’s device where such activity occurs in connection with the Service and where providing such information and obtaining such consent is required by law.”

On top of this, Google Analytics places multiple cookies on the machines of your visitors which means that you need to ask for cookie consent from your visitors too.

These are things that many site owners and bloggers simply don’t want to nor have the time or capacity to deal with. And the value that Google Analytics provides may not be worth it in terms of what it takes to have it running with regards to dealing with privacy policy and cookie consent.

Plausible Analytics is compatible with the different privacy regulations such as GDPR, CCPA and PECR out of the box. We don’t use cookies and we don’t collect any personal data from your visitors either. This means that you don’t need to have a privacy policy regarding Plausible Analytics and you don’t need to have a cookie banner nor ask to get consent from your visitors.

You keep your site simple, clean and optimized for your visitors. No need to put any time and effort into legal aspects. You can focus on the more creative side of things.

Google Analytics slows down your site and worsens the visitor experience

Google Analytics is a bloated script that collects a lot of unnecessary data and it’s not useful for the majority of site owners. This can lead to your site having slower loading times. It is common that the different speed tests including Google’s own PageSpeed Insights flag Google Analytics as one of the elements that slow down a site.

The recommended way to start tracking your website using Google Analytics is to install the Global Site Tag (gtag.js) tracking code on all of your pages. It weights 28 KB and it downloads another file called the Google Analytics tag which adds an additional 17.7 KB to your page size. These two tracking scripts combined add 45.7 KB of page weight to each and every page load.

Every KB can make a difference if you want to optimize for speed. Plausible Analytics script weights less than 1 KB. That’s more than 45 times smaller than the Google Analytics Global Site Tag. Your site will keep loading fast and your visitors will have a smooth experience.

Google Analytics is blocked by many web users

Google Analytics is the most widely used tracking script on the web. This makes it a big target. Browsers such as Brave and Firefox block it, so do the different ad-blocking extensions such as the uBlock Origin.

These are used by millions of web users who won’t be counted in your website statistics. It’s not uncommon to see 40% or even more of the audience on a tech website blocking Google Analytics.

Plausible Analytics is a new player on this market and it’s privacy-friendly by default, so it doesn’t see the same level of blockage. You may very well see more accurate (and higher) visitor numbers.

Give Plausible Analytics a chance

Register for a free 30-day trial account to test Plausible Analytics on your site. It’s so lightweight that you can run it alongside Google Analytics without any impact on your site loading time. The 30 days of the free trial should give you enough time to explore Plausible Analytics and figure out how it fits with your needs and your workflow compared to Google Analytics.

Ready to dive in?
Start your free trial today.

Plausible: GDPR, CCPA and cookie law compliant site analytics

Even though the purpose of Plausible Analytics is to track the usage of a website, this can still be done without collecting any personal data or personally identifiable information (PII), without using cookies and while respecting the privacy of the website visitors.

Plausible vs Google Analytics: Why Plausible is a great alternative

Many site owners have the habit of installing the Google Analytics tracking script on their sites as one of the first actions they take after the launch.

How lightweight web analytics can reduce the carbon footprint of your site

Page speed shows you the amount of time it takes for your website to load. Having a fast loading website is one of the key elements of modern web development.

Plausible: Open source Google Analytics alternative

Plausible Analytics is an open source, simple, lightweight and privacy-friendly website analytics tool. One aspect that makes Plausible different from many of the other web analytics tools such as Google Analytics is the fact that Plausible is fully open-source software. Let’s take a look at what that means exactly.

Simple web analytics tool you can use to measure website traffic

The goal of Plausible Analytics is to provide you all the valuable website traffic metrics at a glance in a simple web analytics dashboard.

Matomo vs Plausible: Why Plausible is a great Matomo alternative

Matomo, formerly known as Piwik, was founded in 2007 and has long been the most well known open-source alternative to Google Analytics.

Website analytics platform for freelancers and agencies

One of the use cases Plausible Analytics was specifically designed for are the freelancers and agencies who work with clients developing their websites, communication and marketing practices.