Many people create content on their personal websites and blogs. There are many motivations behind this. Some use it like a diary, some as a hobby, or as a way to connect to other people, as a way to build an audience, make money and even improve their career opportunities.
For some of these content creators, external recognition is not that important. They write what they want, about things they are interested in and they publish whatever they please. The fun is in the writing and the creative process itself.
Others like to understand the impact that their efforts have on the world, which posts bring in the readers, what topics people seem to enjoy the most and even how people end up discovering their content in the first place.
Web analytics give you a strong signal
This helps motivate them to put even more effort, publish more of the content that people enjoy the most and create a better website experience in general.
And this is where website analytics come into the picture. Web analytics give website owners and bloggers a strong signal on what they have achieved, what worked well and what not so well. This helps them improve and better organize their future efforts.
Google Analytics is the obvious and the default choice for most websites. Even though it is a very useful and powerful tool used on the majority of websites on the web, it brings several issues that distract site owners from what they enjoy doing the most.
Here’s a look at why we created Plausible Analytics as a great Google Analytics alternative for content creators and their personal websites and blogs.
Google Analytics is complicated to use and understand
Google Analytics collects so much data from website visitors that it can showcase more than 125 different reports and almost 300 individual metrics. You as a site owner will rarely have a need for more than a handful of these. This makes Google Analytics an overkill for the majority of bloggers.
Many try to simplify Google Analytics by creating custom reports and custom dashboards. Some even take Google Analytics training courses in order to learn how to use it, how to understand the different metrics and extract actionable insights from them.
If you just want to publish content and interact with people, learning about analytics is not something you put on top of your priority list. So you end up ignoring Google Analytics. You keep it installed on your site and it keeps tracking your visitors but you don’t really get much value from it.
Plausible Analytics is built with simplicity in mind. Anyone can understand all the metrics we present at a glance and without having any training or prior analytics experience. Everything you need to know is on one page.
You can get an overview of all the most actionable metrics in one minute and get on with tasks that you enjoy more such as creating new content or engaging with your audience.
There are several requirements for using Google Analytics. Some from Google’s side and others from the different privacy regulations.
On top of this, Google Analytics places multiple cookies on the machines of your visitors which means that you need to ask for cookie consent from your visitors too.
You keep your site simple, clean and optimized for your visitors. No need to put any time and effort into legal aspects. You can focus on the more creative side of things.
Google Analytics slows down your site and worsens the visitor experience
Google Analytics is a bloated script that collects a lot of unnecessary data and it’s not useful for the majority of site owners. This can lead to your site having slower loading times. It is common that the different speed tests including Google’s own PageSpeed Insights flag Google Analytics as one of the elements that slow down a site.
The recommended way to start tracking your website using Google Analytics is to install the Global Site Tag (gtag.js) tracking code on all of your pages. It weights 28 KB and it downloads another file called the Google Analytics tag which adds an additional 17.7 KB to your page size. These two tracking scripts combined add 45.7 KB of page weight to each and every page load.
Every KB can make a difference if you want to optimize for speed. Plausible Analytics script weights less than 1 KB. That’s more than 45 times smaller than the Google Analytics Global Site Tag. Your site will keep loading fast and your visitors will have a smooth experience.
Google Analytics is blocked by many web users
Google Analytics is the most widely used tracking script on the web. This makes it a big target. Browsers such as Brave and Firefox block it, so do the different ad-blocking extensions such as the uBlock Origin.
These are used by millions of web users who won’t be counted in your website statistics. It’s not uncommon to see 40% or even more of the audience on a tech website blocking Google Analytics.
Plausible Analytics is a new player on this market and it’s privacy-friendly by default, so it doesn’t see the same level of blockage. You may very well see more accurate (and higher) visitor numbers.
Give Plausible Analytics a chance
Register for a free 30-day trial account to test Plausible Analytics on your site. It’s so lightweight that you can run it alongside Google Analytics without any impact on your site loading time. The 30 days of the free trial should give you enough time to explore Plausible Analytics and figure out how it fits with your needs and your workflow compared to Google Analytics.