Plausible Analytics Trademark Guidelines
This trademark policy was prepared to help you understand how to use the Plausible Analytics trademarks, service marks and logos.
While the copyright to our open source software is licensed under the GNU Affero General Public License Version 3 (AGPLv3) or any later version, our trademarks appearing in or on the open source software are the exclusive property of Plausible Insights OÜ and are not licensed under the AGPLv3. This means that our open source license does not include a license to use our trademarks.
Because we make some of our code available to download and modify, proper use of our trademarks is essential to inform people whether or not Plausible Analytics stands behind a product or service. When using Plausible Analytics trademarks, you must comply with these Plausible Analytics Trademark Guidelines.
This policy explains how to use our trademarks in a way that is consistent with applicable law and community expectations. This policy covers:
- Our word trademarks and service marks: Plausible, Plausible Analytics, Plausible CE, Plausible Community Edition, Plausible EE, Plausible Enterprise Edition
- Our logos: the Plausible Analytics, Plausible CE and Plausible EE logos
This policy encompasses all trademarks and service marks, whether they are registered or not.
General guidelines
Whenever you use one of our marks, you must not mislead users about the origin or endorsement of your product or service.
Do not use Plausible Analytics trademarks in any way that could imply that Plausible Analytics has reviewed, approved or guaranteed your goods or services. You may not use our logo on your website in a way that suggests that your website is official or endorsed by Plausible. You can, however, say that you use Plausible Analytics, that your analytics are powered by Plausible Analytics or that you participate in the Plausible community.
You may not use or register our marks or variations of them as part of your trademark, business, product, service, app, domain name, social media account or business identifier. You may not use our marks as part of an advertising campaign. You may not display Plausible Analytics trademarks more prominently than your own product, service or company name. You may not use Plausible Analytics trademarks on merchandise for sale (e.g. t-shirts, mugs).
Trademark law does not allow use of names or trademarks that are too similar to ours. You may not use obvious variations, phonetic equivalents, foreign language equivalents or abbreviations for similar or compatible products or services.
Acceptable uses
You can use the Plausible Analytics name to truthfully and accurately refer to Plausible Analytics and its products and services in the following cases:
- To refer to Plausible Analytics and its products and services in news articles and other content
- To discuss Plausible Analytics and its products in a fair and honest manner that does not suggest sponsorship or endorsement
- To refer to and link to Plausible Analytics services hosted on plausible.io
- To indicate compatibility or integration, e.g. “we offer a simple integration with Plausible Analytics”, provided this does not create confusion about endorsement
- To use our word marks as part of a subdomain for a self-managed instance, e.g. plausible.companyname.com
Prohibited uses
Unless you have express written permission from Plausible, or your use is permitted under the acceptable uses above, any use of the Plausible Analytics trademarks is prohibited. The following are examples of uses that are not permitted without written permission but may be considered upon request:
- Use of Plausible Analytics trademarks in connection with a public hosted version of Plausible software
- Use of Plausible Analytics trademarks in connection with commercial hosting, resale or managed services
- Use of Plausible Analytics trademarks in connection with bundled or modified versions of Plausible software
In these cases:
- You must comply with the open source license
- You must remove all logos and use your own branding
- You must not use Plausible Analytics trademarks in product names or marketing
- You may use word marks only in factual descriptions (e.g. “derived from Plausible Analytics”) and must clearly state there is no affiliation
Plausible reserves the right to revoke permission to use its trademarks at any time and to object to misuse in any jurisdiction. Updates to these guidelines are effective immediately upon posting.
To request the use of the trademarks
Anyone wishing to use Plausible Analytics trademarks outside the acceptable uses must obtain written permission in advance.
To request permission, email trademark@plausible.io. If you are unsure whether your use is allowed, please ask.
To report misuse
If you want to report misuse of a Plausible Analytics trademark, please email trademark@plausible.io.
Last updated: March 2026
Clarifications only. No material changes to policy.
These guidelines are based on the Model Trademark Guidelines, available at http://www.modeltrademarkguidelines.org, used under a Creative Commons Attribution 3.0 Unported license: https://creativecommons.org/licenses/by/3.0/deed.en_US
