Most websites do collect some type of personal data. Sometimes you, as a site owner, may not even be aware that a third-party service you make a call to collects personal data or places cookies on the devices of your visitors.
If for no other purpose than to explain to your audience the steps you’ve taken to not intrude on their privacy. This tells your visitors that you are open, transparent and take their privacy and personal data seriously.
The information in this post is here to help give you an introduction to privacy policies. It may not cover all the laws you are subject to. We encourage you to discuss specific issues with your lawyer if you have any concerns, want to determine whether this applies to you and what actions you need to take.
Different laws require different disclosures. Your goal should be to describe what personal data you collect, how you do it and what you use it for. List third-party services that you use, what you use them for and link to their privacy policies for further details.
- your official business name
- your contact information
- disclosure of personal data that you do collect
- disclosure of cookies that you use
- reasons why you collect personal data
- how you collect personal data and whether you use any services for that
- what you use personal data for and how you use it
- whether you share any personal data with any third-parties
- how you secure the personal data and how long you store it for
- how visitors can opt out of personal data collection
- how visitors can download any personal data already collected about them
- easily accessible
- in clear and plain language
- delivered in a timely manner
- free of charge
Here are some examples of Plausible Analytics customers who’ve mentioned their use of Plausible in their privacy policies.
Here’s how elementary OS discloses their use of Plausible:
We use the open source Plausible Analytics routed through our stats subdomain to count website visits, downloads, etc. You can see the same data we can see on the public dashboard. No cookies are used and no personal data—not even an IP address or browser user agent—is stored. For more information, see the Plausible Data Policy
We use Plausible Analytics to track overall trends in the usage of our website. Plausible Analytics collects only aggregated information, which does not allow us to identify any visitor to our website. For more information, please visit the Plausible Analytics Data Policy.
Or Andrew Mason on his personal website:
I am using Plausible Analytics, which is a GDPR, CCPA and cookie law compliant site analytics tool. I don’t care who you are, I just am curious how you are using the site, so that is why I chose a privacy focused tool and for that reason, I have made my analytics dashboard public so that you can see exactly what is being gathered.
Here is an alternative way to disclose your usage of Plausible Analytics. A “How Many People Are on This Site?” page or
/stats/ page as seen on the website of Gergely Orosz:
I integrated Plausible analytics on this site. On top of the very small footprint of the analytics script (under 1KB) and no-tracking-and-not-selling-your-data-for-advertising part, a really neat thing is how you can make your dashboard public. Here is the dashboard for The Pragmatic Engineer with public (and live) visitor information, and historic stats.