Goals, events and conversions

In the "Goals" section of your website settings, Plausible Analytics gives you an option to specify and track goals.

Goals are actions that you want your users to take, for example, visit a specific page URL, sign up to a newsletter, click on the "Download" button, sign up for a trial account, click on an external link or complete the checkout form of an e-commerce store.

With this feature, you’ll be able to track the number of goals completed, the number of conversion and other statistics including referrer sources that are driving conversions.

There are three types of goals in Plausible Analytics:

Click on the "+ Add goal" button to add your first goal.

Add your first goal