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60 Best Google Analytics alternatives: The Complete List for 2020

• Written by Marko Saric
Best Google Analytics alternatives

Google Analytics is the largest web analytics platform. 84% of sites that use a known web analytics provider, use Google Analytics to track their visitors and get website statistics.

Google Analytics is a powerful and useful tool, but here are some reasons why some people look for alternatives:

  • They want something more niche and specialized in different areas such as product analytics, funnels or heat maps
  • They want something easier to understand and get insights from without needing to be an expert or without taking a lot of time
  • They want something compliant with the different privacy regulations to avoid cookies banners and other consent prompts
  • They want something more lightweight to optimize their site speed and performance
  • They want something that’s open source and/or self-hostable

Are you looking for a Google Analytics alternative or a tool to use as an addition to Google Analytics? Here’s the complete list of all the best website analytics tools you can choose from in 2020. Let’s get started.

  1. Plausible Analytics
  2. Google Analytics competitors and full-blown replacements
    1. Adobe Analytics
    2. Clicky
    3. GoSquared
    4. Yandex Metrica
    5. HubSpot Marketing Analytics
    6. Facebook Pixel Analytics
    7. Google Search Console for search insights
    8. FoxMetrics
    9. Siteimprove
  3. Simple-to-use alternatives to Google Analytics
    1. Simple Analytics
    2. Toasted Analytics
    3. Histats
    4. Web-Stat
    5. Visitor Analytics
    6. Gauges
    7. Hitsteps
    8. W3Counter
  4. Open source and self-hosted Google Analytics alternatives
    1. Matomo
    2. Ackee
    3. Open Web Analytics
    4. userTrack
    5. Angelfish
    6. PostHog
    7. Countly
  5. Privacy-focused Google Analytics alternatives
    1. Fathom
    2. GoatCounter
    3. Insights
    4. Landen Analytics
  6. Web server log analyzers
    1. The Webalizer
    2. GoAccess
    3. AWStats
  7. Google Analytics alternatives for WordPress and other native analytics
    1. Koko Analytics
    2. Jetpack Stats
    3. Statify
    4. WP Statistics
    5. Netlify Analytics
    6. Cloudflare Site Analytics
  8. Product and user behavioral analytics
    1. Amplitude
    2. Heap
    3. Woopra
    4. Mixpanel
    5. Pendo
    6. Hotjar
    7. FullStory
    8. Crazy Egg
    9. Segment
    10. Statcounter
    11. Smartlook
    12. Mouseflow
    13. Oribi
    14. Splitbee
    15. Lucky Orange
    16. Kiss Metrics
  9. Prospecting and lead profiling tools
    1. Leadfeeder
    2. BigPicture
    3. Snitcher
  10. Google Analytics alternatives for publishers
    1. Chartbeat
    2. Quantcast
    3. Parsely
  11. Or you could even go without using analytics at all
  12. Conclusion

Plausible Analytics

Plausible Analytics Top Referrers and Top Pages

We’re Plausible Analytics and after using Google Analytics for many years we believe we have created a better alternative for some site owners and some use cases. Plausible Analytics gives you a web analytics tool that is:

If this sounds interesting, do register for a trial. The script is under 1 KB so you can try and run it alongside Google Analytics. The free trial is for 30 days, there are no restrictions on the usage and no credit card is required either.

Google Analytics competitors and full-blown replacements

Clicky live demo

These Google Analytics alternatives are designed to be more powerful, full-blown replacements that pretty much cover the same stats and provide most of the same metrics but packaged different ways.

Adobe Analytics

Adobe Analytics has evolved beyond simple metrics to use machine learning, artificial intelligence, and other modern data analysis to become the industry’s leading web analytics technology — delivering more accurate customer insights, faster than ever.

Clicky

  • Website: https://clicky.com/
  • Cost: Freemium. Limited features free for up to 3,000 page views per day. Pro accounts start at $9.99/month.
  • Trial: 21 day free trial
  • Open-source: No
  • Demo: Demo

Real time web analytics that help you monitor, analyze, and react to your traffic in real time. Features reports that contain high detail on every segment.

GoSquared

GoSquared Analytics has all the features you need to understand your website traffic and improve your digital marketing, packed into a beautiful and intuitive set of dashboards.

Yandex Metrica

All-round web analytics. From traffic trends to mouse movements – get a comprehensive understanding of your online audience and drive business growth.

HubSpot Marketing Analytics

Measure the performance of all your marketing campaigns in one place with built-in analytics, reports, and dashboards. It’s everything you need to be a smarter data-driven marketer.

Facebook Pixel Analytics

Facebook Pixel comes right after Google Analytics as the second-most popular web analytics tool installed across the web. It’s activated on 9% of all websites.

Facebook Analytics helps you get a deeper understanding of where and how people interact with your business across your website, app, Facebook Page, and more. Then, optimize and grow.

Google Search Console for search insights

For those who just use Google Analytics to understand their search engine visibility and traffic they get from Google search, there’s the Google Search Console. It is the most accurate way of doing that. It’s completely independent of Google Analytics and you don’t need to add any tracking scripts to your site to use it.

FoxMetrics

An enterprise-ready digital intelligence platform. FoxMetrics collects, enriches and delivers real-time granular data from your website and applications into a data warehouse that you and your team fully control.

Siteimprove

Siteimprove’s all-in-one software helps you perfect your digital presence and turn it into the asset it was meant to be. Start fixing and improving accessibility, SEO, content quality, security issues, and more today.

Simple-to-use alternatives to Google Analytics

Toasted Analytics live demo

These Google Analytics alternatives are focused on the fact that Google Analytics is too complex and overkill for the majority of site owners. They aim to provide a better curated and easier-to-understand site metrics.

Simple Analytics

Simple Analytics shows you the essentials: page views, referrers, top pages, and screen sizes. They enrich this data with useful info like original tweets.

Toasted Analytics

Toasted Analytics helps you track page views and events without wasting time on overly complicated tools.

Histats

Histats provides a real time data flow with detailed reports. 600+ different hit counter styles including transparent, text or hidden counters available.

Web-Stat

Web-Stat provides clear and concise reports to help you optimize your site. Observe your visitors in real time as they interact with your site and optimize your landing pages and navigation.

Visitor Analytics

The all-in-one analytics App. Everything you need to understand website traffic, user behavior, customer needs and feedback.

Gauges

  • Website: https://get.gaug.es/
  • Cost: From $6/month for up to 100,000 monthly page views.
  • Trial: 7 day free trial
  • Open-source: No
  • Demo: Not available

Website analytics you can understand. Gauges helps you focus on the most actionable website traffic metrics: how many visitors come to your site, where they come from, and where they go.

Hitsteps

  • Website: https://www.hitsteps.com
  • Cost: Free for up to 2,000 page views per month. Pro plans from $9.99/month
  • Trial: 10 day free trial
  • Open-source: No
  • Demo: Not available

Hitsteps allows you to monitor visitors stream and follow pageviews to know more about each page they click. You provided with detailed information about each visitor such as geolocation, their first visit to your site, referrer, browser, OS, device and much more!

W3Counter

Clear dashboards and simple reports you can understand without a manual or training. Add W3Counter to your site to learn about your visitors, build a following, increase sales and track your growth along the way.

Open source and self-hosted Google Analytics alternatives

Matomo live demo

These open-source Google Analytics alternatives allow you to download their software, install it and run it from your web server. Some offer premium hosted solutions too.

Matomo

Matomo (formerly known as Piwik) is one of the big players in the ethical site analytics market. It is an open-source analytics tool that you can self-host on your domain name and that you can customize to be less privacy-invasive.

Ackee

Self-hosted, Node.js based analytics tool for those who care about privacy. Ackee runs on your own server, analyses the traffic of your websites and provides useful statistics in a minimal interface.

Open Web Analytics

Open Web Analytics is the free and open source web analytics framework that lets you stay in control of how you instrument and analyze the use of your websites and application.

userTrack

A self-hosted analytics platform. Complete privacy. No data is shared with third-parties. You have full control of all the data stored. Pageviews, recordings, heatmaps.

Angelfish

Angelfish Software is a self-hosted web analytics tool. Use Angelfish to track your public or private websites. See IP addresses, usernames, visit clickpaths, targeted marketing responses, and more. Details are important.

PostHog

Open source product analytics. PostHog helps software teams understand their user behavior. PostHog is a developer-friendly option.

Countly

Powerful product analytics for all apps and devices. Understand your customers and their actions in detail using visitor profiles.

Privacy-focused Google Analytics alternatives

GoatCounter live demo

These Google Analytics alternatives focus on providing website stats that are useful and that are not privacy-invasive at the same time.

Fathom

Stop scrolling through pages of reports and collecting gobs of personal data about your visitors, both of which you probably don’t need. Fathom is a simple and private website analytics platform that lets you focus on what’s important: your business.

GoatCounter

Simple web analytics without tracking of personal data. 100% committed to open source; you can see exactly what the code does and make improvements, or self-host it for any purpose.

Insights

  • Website: https://getinsights.io/
  • Cost: Free for up to 2,500 page views per month. Pro plans start from $12/month
  • Open-source: No
  • Demo: Not available

Privacy-Focused analytics platform for developers. Track every metric you need without invading your user’s privacy.

Landen Analytics

Don’t compromise your visitors’ privacy for analytics insights. Our analytics provides you with insights while collecting the least amount of data necessary.

Web server log analyzers

GoAccess live demo

The level above not having any analytics script at all is to simply use your server logs to get access to the most basic stats. Here are some server log analyzers that you could use. Depending on the hosting solution you use, one of these might be already preinstalled and preconfigured.

The Webalizer

The Webalizer is a fast, free and open source web server log file analysis program. It produces highly detailed, easily configurable usage reports.

GoAccess

GoAccess is an open source real-time web log analyzer. Its core idea is to quickly analyze and view web server statistics in real time without needing to use your browser.

AWStats

AWStats is a free powerful and featureful open source tool that generates advanced web server statistics, graphically.

Google Analytics alternatives for WordPress and other native analytics

Koko Analytics live demo

More than 35% of all websites on the web use WordPress as the content management system. There are some WordPress exclusive and WordPress native ways to get website analytics. The same is the case for many of the other platforms.

Koko Analytics

An open-source analytics plugin for WordPress that does not use any external services and respects your visitors’ privacy.

Jetpack Stats

Jetpack Stats makes the most popular metrics easy to understand through a clear and attractive interface. You can also it in conjunction with other analytics plugins and services.

Statify

Statify provides straightforward and compact access to the number of site views. It is privacy-friendly as it uses neither cookies nor a third party.

WP Statistics

With WP Statistics you can know your website statistics without any need to send your users’ data anywhere. All data is recorded on your server, and it is GDPR compliant.

Netlify Analytics

Netlify Analytics brings you data captured directly from our servers, presented simply and beautifully. Better accuracy, better performance, and better privacy for your users. A one-click install with no scripts required on your websites.

Cloudflare Site Analytics

Cloudflare Analytics empowers you with deep insights and intelligence to protect and accelerate your Internet property.

Product and user behavioral analytics

Amplitude live demo

These analytical tools focus on providing insights into the customer experience, user behavior, conversions and how people use a product and its different features.

Amplitude

Amplitude helps you use customer data to build great product experiences that convert and retain users. Learn from user behavior, share insights, and drive product-led growth.

Heap

  • Website: https://heap.io/
  • Cost: Freemium
  • Trial: 14 day free trial
  • Open-source: No
  • Demo: Not available

Heap offers a smarter way to build digital products. With comprehensive data collection and structured processes, Heap helps Product Managers understand their users, make data-driven decisions, and craft delightful digital experiences.

Woopra

End-to-end customer journey analytics. No hours sank into aggregating and cleaning data. No complex SQL queries required. Just the answers teams need to make smarter decisions, fast.

Mixpanel

  • Website: https://mixpanel.com/
  • Cost: Free for up to 1,000 monthly users. Pro plans start at $89/month
  • Open-source: No
  • Demo: Not available

The most powerful self-serve product analytics to help you convert, engage, and retain more users. Analyze, measure, and improve your customer experience. Over and over again.

Pendo

  • Website: https://www.pendo.io/
  • Cost: Undisclosed
  • Trial: Undisclosed
  • Open-source: No
  • Demo: Not available

Your product is everything. Pendo makes your everything better. Drive product adoption, customer loyalty, and team innovation. Analytics to understand what users are doing across their product journey.

Hotjar

The fast and visual way to understand your users. Everything your team needs to uncover insights and make the right changes. Built for marketers, product managers and UX designers.

FullStory

FullStory tells you everything you need to know about your digital experience. FullStory is an easy-to-use, intelligent software that can pinpoint when, where, and how user struggle is affecting your revenue and retention.

Crazy Egg

Understand the customer journey with snapshots, heatmaps and recordings. Improve what’s working, fix what isn’t and test new ideas.

Segment

  • Website: https://segment.com
  • Cost: Free up to 1,000 visitors per month. Pro plans start from $120/month
  • Trial: 14 day free trial
  • Open-source: No
  • Demo: Not available

Segment collects user events from your web & mobile apps and provides a complete data toolkit to every team in your company. Unify your customer’s touch points across all platforms and channels. Understand your customer journey.

Statcounter

Watch in real time as visitors navigate through your website. Understand your visitors the easy way. See the entire journey your visitors are taking through your website.

Smartlook

Analyze user behavior in ways never possible before. Smartlook records users on websites and in mobile apps. With features that allow you to find useful information even in thousands of recordings in no time.

Mouseflow

Mouseflow reveals why your visitors aren’t converting into customers. It lets you replay the full visitor experience to identify pain points, boost conversions, and optimize your site.

Oribi

  • Website: https://oribi.io
  • Cost: From $300/month
  • Trial: 10 day free trial
  • Open-source: No
  • Demo: Not available

Imagine you could look over your prospects’ shoulder. Now you can! Oribi gives you access to every step of individual visitors to understand specific behavior and look into top paths.

Splitbee

  • Website: https://splitbee.io/
  • Cost: Free for up to 1,000 monthly users.
  • Open-source: No
  • Demo: Not available

Better understand why your users convert. Can’t find out where your users drop-off? Can’t decide which button label converts better? Splitbee helps you with this and much more.

Lucky Orange

The original All-in-One conversion optimization suite. A visitor just left your website without converting. See everything they did before they left.

Kiss Metrics

See which features and content are driving your site’s conversions. Discover the characteristics that define your “big spenders” so you can market to them.

Prospecting and lead profiling tools

These analytics providers focus more on identifying different users and qualifying leads.

Leadfeeder

Website visitor tracking software. Identify and qualify the companies visiting your website, even if they don’t fill out a contact form.

BigPicture

Identify in-market accounts. B2B marketers’ secret weapon to identify, prioritize, and close more deals. Uncover anonymous visitors on your site with our IP-to-Company engine. Understand who they are with our rich company information

Snitcher

Snitcher shows you which companies are visiting your website, and what they do there. Snitcher integrates with your Google Analytics profile to retroactively identify who has visited your site, how they found you, and what they were looking for.

Google Analytics alternatives for publishers

These analytics providers focus on the publishing niche. They provide insights to publishers on how to improve their content.

Chartbeat

Improve audience engagement, inform editorial decisions, and increase readership. Chartbeat delivers real-time analytics, insights, and transformative tools for content teams around the world.

Quantcast

Quantcast for Publishers is a suite of audience-intelligence applications that enable publishers to grow their business by better monetizing their digital audiences, through insights and measurement.

Parsely

Use real-time data to keep a pulse on your current readership. Empower everyone to make data-driven decisions, from data scientists to editors.

Or you could even go without using analytics at all

If you don’t care too much about the data and statistics, you can simply go without having any analytics script installed on your website in the first place.

Conclusion

There are many website statistics options covering any possible niche and use case. I hope that this post has helped give you some alternative options in case you do decide to stop using Google Analytics.

And if you’d like to give Plausible Analytics a chance, do register for a trial. We’re open source, lightweight, simple to use and there’s no need for a cookie banner or a GDPR consent either.

Written by Marko Saric

Hi! We are Uku and Marko. We're building a lightweight, non-intrusive alternative to Google Analytics. You can read about our journey and what we've learnt along the way on this blog.